Product review: Imju Fiberwig mascara
I was recently sent a tube of Imju Fiberwig mascara for review and I have to admit, I was scared to death. I mean, the big selling point of this stuff is that it contains "micro-fine interconnecting fibers" that latch onto your natural lashes.
I'm sorry ... fibers? Little hairy things? And you want me to put them on my lashes? My lashes, which are near my eyes? My eyes, which are extremely sensitive and irritation-prone due to a corneal dystrophy? I don't THINK so.
But, you know, free mascara! And reading further, I discovered that this stuff supposedly removes with just warm water and a little pressure like my beloved Blinc Kiss Me. Plus, it's reportedly a best-seller in Japan, and the Japanese know from good skincare/cosmetics (see: DHC, Boscia, et. al.). So I tried it.
And Oh. My. Goodness. I think I'm in love.
Fiberwig comes in a lovely red tube with a nice full brush, and you really can see the fibers in the product. You would think this would make it really clumpy and hard to work with, but it's not AT ALL. It applies like a dream with no clumps whatsoever and lengthens lashes like nothing I have ever seen. We are talking MILES long.
Fiberwig dries fairly quickly and once it's on, it feels completely weightless, like you're not even wearing mascara. And here's the thing that impresses me most -- it lasts ALL DAY LONG. I've been wearing this stuff nearly every day for weeks now, in the unbearably hot and damp/humid weather we've been having here in central Texas, and I've had absolutely NO flaking or smudging whatsoever. It stays on until you remove it, and it really does remove exactly the same way as Kiss Me -- just warm water and a bit of pressure -- WITHOUT getting in my eyes at all! In fact, I've had absolutely no irritation of any kind with this product -- not while applying it, wearing it, nor removing it.
I think this stuff might ACTUALLY be magic.
Fiberwig bills itself as "paint-on false lashes" but while it does lengthen like crazy, it really doesn't add volume, at least not to my lashes. My natural lashes are already fairly long and dark, but they're getting rather sparse as I age. If you have abundant but fairly short and/or pale lashes, you probably WILL get a true false eyelash effect with this stuff. As for me, I got "my lashes, but longer -- WAY longer!" And heck, I'm willing to sacrifice volume for a lack of clumping and irritation!
Fiberwig only comes in black, as far as I can tell, but it doesn't look harsh at all. If you like Kiss Me but it doesn't have quite enough "oomph" for you, or if you find it too wet/heavy, give this one a try! It's a couple of bucks cheaper, even!
Imju Fiberwig mascara is available for $22 at Sephora.
I'm sorry ... fibers? Little hairy things? And you want me to put them on my lashes? My lashes, which are near my eyes? My eyes, which are extremely sensitive and irritation-prone due to a corneal dystrophy? I don't THINK so.
But, you know, free mascara! And reading further, I discovered that this stuff supposedly removes with just warm water and a little pressure like my beloved Blinc Kiss Me. Plus, it's reportedly a best-seller in Japan, and the Japanese know from good skincare/cosmetics (see: DHC, Boscia, et. al.). So I tried it.
And Oh. My. Goodness. I think I'm in love.
Fiberwig comes in a lovely red tube with a nice full brush, and you really can see the fibers in the product. You would think this would make it really clumpy and hard to work with, but it's not AT ALL. It applies like a dream with no clumps whatsoever and lengthens lashes like nothing I have ever seen. We are talking MILES long.
Fiberwig dries fairly quickly and once it's on, it feels completely weightless, like you're not even wearing mascara. And here's the thing that impresses me most -- it lasts ALL DAY LONG. I've been wearing this stuff nearly every day for weeks now, in the unbearably hot and damp/humid weather we've been having here in central Texas, and I've had absolutely NO flaking or smudging whatsoever. It stays on until you remove it, and it really does remove exactly the same way as Kiss Me -- just warm water and a bit of pressure -- WITHOUT getting in my eyes at all! In fact, I've had absolutely no irritation of any kind with this product -- not while applying it, wearing it, nor removing it.
I think this stuff might ACTUALLY be magic.
Fiberwig bills itself as "paint-on false lashes" but while it does lengthen like crazy, it really doesn't add volume, at least not to my lashes. My natural lashes are already fairly long and dark, but they're getting rather sparse as I age. If you have abundant but fairly short and/or pale lashes, you probably WILL get a true false eyelash effect with this stuff. As for me, I got "my lashes, but longer -- WAY longer!" And heck, I'm willing to sacrifice volume for a lack of clumping and irritation!
Fiberwig only comes in black, as far as I can tell, but it doesn't look harsh at all. If you like Kiss Me but it doesn't have quite enough "oomph" for you, or if you find it too wet/heavy, give this one a try! It's a couple of bucks cheaper, even!
Imju Fiberwig mascara is available for $22 at Sephora.
Labels: eyes, Imju, mascara, product reviews, thumbs up
10 Comments:
Thanks for the tip - you have never steered me wrong!
Speaking of steering - go try Vino Vino on Guadalupe if you haven't already. Ask for Jerry and tell him Ann from Del City sent you.
I was in Japan last month and I bought one. Saving it until I run out of my other one I'm currently using. They also carry this in blue and copperish brown.
i've used this mascara for years, and it IS a hot seller in japan, even now. i know, cos at least half of my friends on tokyo use it. i love love love this mascara too, and it doesn't smudge which is best of all.
I love the fact that Fiberwig doesn't smear at all. Through rain and whatever; no problems! Actually, it seems like a lot of Japanese mascaras are really good at not smudging. Imju makes another mascara (non-fiber) called Opera MyLash that I like a lot too.
I love this mascara!
Amazing texture and I totally agree, it doesn't flake or smudge which IS magical.
Lily
BeautyMaverick.typepad.com
I've tried TONS of mascaras and discovered Fiberwig about a month ago. It's absolutely the best!!! My biggest problem was raccoon eyes. This stuff doesn't budge...EVER. Separates, lengthens, and washes off in a snap.
~Jen
It's as close to a miracle product as one can buy. Delivers all that it promises, and never lets you down.
I just bought this & am very very disappointed!! I like the concept & it comes off very easily with warm water but doesn't run during the day. Beyond this though, I feel like post application I'm wearing one coat of "light" mascara that does nothing for me. I'm really disappointed.
You have to layer on at least 4-5 coats, unlike conventional mascara, for the lengthening to truly work. It was fabulous for me at first, but 3 months on, I realise it has become really dry in the tube (I use it daily) and for the price you pay, something like Lancome would easily last 6 months. Pros and cons.
Sounds like a dream come true, but I really want a mascara that adds VOLUME!! I may have to try it anyway though...
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